Exchange Rate Pressure Makes US Market More Valuable

The news that the Swiss Central Bank was ending the exchange rate cap between the Franc and the Euro is, of course, significant. As interesting is the news, in the middle of the article, that the ECB may commence a stimulus program that would put more Euros in circulation. This would increase the pressure on the Euro vis-a-vis the Dollar (already at a nine year low). All of which means that products manufactured/sourced from the Eurozone could become cheaper for those making a purchase in Dollars. Like Irish goods purchased by US consumers. Even Northern Irish goods purchased by US consumers, since the Pound is also under pressure. If Eurozone growth slows and the exchange rate causes Irish goods to get cheaper for US purchasers, why wouldn’t you expand your U.S. Market presence?