Learning, Knowing, and Living Incoterms (Or, How Fast Times at Ridgemont High Can Help Your Export Strategy)

In a prior post, I revealed that I am a child of the 1980s.  This post will start with a quote from the movie Fast Times at Ridgemont High: “Learn it. Know it. Live it.”

While the context of that quote was the Brad Hamilton character (Judge Reinhold) trying to get the Jeff Spicoli character (Sean Penn) to wear a shirt and shoes in a fast-food establishment, this post will focus on the terms of trade and that Irish/Northern Irish companies need to learn, know, and live: Incoterms. This is probably the first time, anywhere, that Incoterms and Fast Times at Ridgemont High have been linked, but I digress.

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